In the small fishing town of Ísafjörður in Iceland, a security project came out of the ground, almost literally!
Indeed, a new pedestrian crossing has been painted in 3D.
It's a clever way to use a successful optical illusion to enhance road safety.
Not only does this innovative design make pedestrians feel like they're floating in the air as they cross...
...but above all it attracts the attention of car drivers who hasten to slow down!
Yes, when you see these white stripes floating in the air, you don't want to speed up, on the contrary. Watch:
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Iceland's environment commissioner, Ralf Trylla, called for these pedestrian crossings to be made after seeing a similar project put in place in New Delhi, India.
With the help of the public works company, Vegmálun GÍH, his wish has now come true.
Look below the photos of Ágúst Atlason from the company Gústi Productions.
Photo credits: Gústi Productions, Vegamálun GÍH and Linda Björk Pétursdóttir
Also watch the video:
In France, identical experiences are taking place. A 3D pedestrian crossing has been painted in the town of Locminé, in Brittany, to slow down cars.
Another town, Cysoing in northern France, is also testing this device, near a kindergarten, to encourage cars to go slower.