On average, 90% of all Dutch people go on holiday at least once a year. We prefer to do this with a partner or family. If we are allowed to go on holiday with a celebrity, women choose Floortje Dessing, men prefer Geraldine Kemper. Relaxation is by far the most important reason to go on holiday. People in their thirties indicate that time for each other is an important motivator. The over-65s are the most enterprising; they also like to discover new cultures and destinations on holiday. Indispensable for a successful trip is a beautiful environment, followed by comfort in the accommodation and the beach within walking distance. Especially young people (21-30 years) attach great value to a beautiful environment. Strikingly enough, the absence of many Dutch people seems more important to many than the presence of WIFI. This is apparent from research that D-reizen among more than 1000 Dutch people in the context of the 50th anniversary of the travel organization.
When traveling in the future, the Dutch expect safety to become more important. The over-55s in particular think that this aspect will increase in importance. Young people up to the age of 30 think that in the future we will attach extra value to sustainability and the number of vacation days we have to spend. Sustainable destinations and undiscovered places, far away from mass tourism, are most often mentioned as ultimate holiday destinations of the future. Despite recent developments in this field, we are not yet in favor of space travel. “The moon” is therefore the least popular future travel destination with 2%. As a means of travel for the future, we rather think of a super-fast plane or electric car. A journey through time is still a fantasy for the time being, but should it come to that, we already know where we prefer to travel:back to our childhood; rather than to the universe in the future. Men and young people also like a trip to Roman times.
Some results.
Most used mode of transport:
1. Auto (50%)
2. Airplane (35%)
3. Car + caravan (7%)
4. Train (3%)
5. Motorhome (2%)
6. Bus (2%)
7. Boat (2%)
Top 3 – Reasons to go on holiday
1. Relaxation (66%)
2. Discovering new cultures and destinations (22%)
3. Time for each other (10%)
Top 5 – Indispensable for a successful holiday
1. Beautiful environment (44%)
2. Comfort accommodation (22%)
3. Beach within walking distance (8%)
4. Presence swimming pool (6%)
5. None/little NL at destination (5%)
Travel destination of the future
1. Sustainable destinations (37%)
2. Undiscovered places (36%)
3. Space travel through the universe (9%)
4. Underwater travel (8%)
5. North/South Pole (8%)
6. The moon (2%)
Top 3 – Travel resource of the future
1. Super fast plane (38%)
2. Electric car (32%)
3. High speed train (25%)
